The Comeback Kid! Again!

I'm not sure how I keep ending up here. Just when I think that this business is on it's last breath or that the industry has dried up once and for all the phone starts ringing off the hook and we're back at it again! This business has managed to survive the recession despite me. I'm not sure how, but I've decided to stop analyzing it and just go about my business as though there were no recession. No sense focusing on the negative. My New Year's resolution this year will be to refocus my efforts into my marketing and be thankful that there is still a business to market.

Adapt or Die!

It's a long standing catchphrase in the entrepreneurial world. And it's never been truer. Right now our industry is facing a major downturn thanks to the volatile housing market which in turn is hurting the economy. Not to mention the whole "old world" look is starting to wind down also. The worst of it seems to be that the look and style so many of us are executing is going to be a constant reminder of an ugly time in the marketplace. Maybe not so much to the average homeowner but to the builders and designers it's always going to remind them of when things were great and when things went ugly. It's tough being associated with something like that. Couple this with the green movement which is also taking on a whole new look and style and things don't look so good.

That's the bad end of things. The good end is that it's forcing us as an industry to become more creative than ever. To come up with new color schemes, textures, and green looks and effects. It's forcing us to look at who our clientèle was and who it's becoming. It's forcing us to look at our pricing structure and the products we use. In short it's forcing us to re examine our business' and what it is we're trying to accomplish.

Why is all of this good. Because for those of us who are in this for the long haul, it's going to weed out the weak, the pretenders, the under cutters, and the quick buck people. It's good because we get to become a little closer to our business and learn something new at the same time. It's good because we get a chance to add a whole new facet to what we offer. We are getting back to basics and starting over in some ways by networking to new people, marketing in a different way. This can only make our business' stronger in the long run.

It's a lot of work that most of us thought was behind us when we started out. I for one am exhausted lately from getting adjusted to the new world of faux but in order to survive we really do have to adapt or die. It's that simple. So instead of seeing the negative and all of the hard work, just look at it as a chance to get better and make more money. It's just not easy money!

Marketing! Marketing! Marketing!

I feel like this is all I think about! I learned a long time ago that the marketing you do today determines if you'll be busy six months from now. I don't know if that's ever been truer than right now.

I am so sick of hearing about how bad things are in the economy! I try to make this blog a place of positivity so I won't get hung up on this for too long but when this election season is over and the world can try and return to some sort of normalcy I'll be thrilled. I honestly think that election years tend to show a slowdown in my work because all people hear about during this time are the negatives of the world. That's the one nice thing about not being rich, I don't have nearly as much to lose!

At any rate I have been marketing like a madman for the last couple of months and I hope it pays off. Most of my efforts have been done digitally because it's a little friendlier to my budget to do things online like this blog and my e-newsletter. Speaking of which I have to get cracking on this months newsletter before I fall behind. We'll be talking about the holiday season and the need to plan ahead.